Novelius Medical
Where science meets nature, and the meaning of life.
Novelius Medical is an international, clinically-proven marine collagen brand formulating their solutions in France. Besides their products’s excellence, the brand occupies a unique space between the rigour of science, beauty, and longevity, drawing inspiration from a philosophic yet grounded approach. Finding the right creative partner wasn’t straightforward: they needed someone who could feel the tension between those worlds and hold it with intention to match their depth, sense their aesthetics, and translate a very particular way of seeing into a brand strategy that actually sounds like them.
Our Input
The brand transformation...
A brand partner to feature a unique approach.
The vision was there. So were their products, and their customers. What Novelius Medical needed was to bring it all into focus for their next level of expansion. I worked with their team to refine their purpose, mission, and vision… to name their strengths and acknowledge with transparency and precision what could be sharpened, and to provide a visual congruence across their marketing channels. The result is a brand strategy that doesn’t just define who they are; it resonates. A foundation of truth they can hand to a potential business partner, a distributor, share with a new team member, or return to whenever the noise gets loud.
The mission beyond Aesthetics.
A brand this deliberate about what goes into a formula deserves a visual world that reflects that same precision and elegance. We developed a new art direction for their Instagram presence. One that lives comfortably at the intersection of nature, science, and beauty, and brought that same sensibility to a full revamp proposal for their online store. For Novelius Medical, aesthetics isn’t decoration. It’s an extension of the philosophy. We treated it that way.
ONLINE STORE
We needed help optimizing our online store, which was beautiful but confusing. Brand image is particularly important to us because we sell high-end products.
We turned to Marine for our brand strategy and to improve our e-commerce site. The solutions she shared were unanimously approved by our team.
The product pages are now well-structured and professional. Our brand message comes across perfectly. We can’t wait for this new version to go live!
Novelius Medical, Team
